The Townsman Hotel

The Property

This 2,257 square foot, 3-story mixed-used building dates back to 1920 and is located on the Downtown Mall in Charlottesville, VA, one of the longest pedestrian malls in the U.S. In 2015, we began renovations to convert the top two floors into a four-room boutique hotel. The first floor commercial space is currently occupied by a popular retro-themed comic book store.

The Inspiration

The Townsman is online any other hotel in Charlottesville. We like to call it the “unhotel”. Tucked right on the historic downtown walking mall with no staff, no front desk, and featuring only four rooms, it feels like a well-kept secret. Explore great restaurants, local stores, enchanting nightlife and historic sites, all right downstairs from your beautifully designed room.


Secretariat Room – Designed for those who love classic comforts, the Secretariat room features antique woods, leather accents, houndstooth patterns and gold finishes that create a warm, Virginian retreat.

Poe Room – A black-and-white color scheme with bronze accents gives the Poe room an urban sensibility touched with mid-century chic. It’s perfect for those who dream by day.

Faulkner Room – The Faulkner room blends modern touches with the atmosphere of a more romantic era. Staying here is like settling into a private sitting room filled with literary ramblings and evening plans.

Meriwether Room – Inspired by a sense of adventure yet grounded with a modern Southern elegance, the Meriwether room lets you know you’ve arrived at a highlight of your travels.